IGL Loyalty Platform
Rewards, Offers & Campaigns
IGL Rewards program, RFM-driven rule engine, offer & coupon catalog, customer portal redemption, AI-personalised campaigns and a partner marketplace — orchestrated across IGL Pay, POS and every customer surface.
150K customers · 4L active cards · 70K txns/day · ₹250 Cr monthly volume · 8 redemption partners live
Loyalty health
Active members
128 K
85% of 150K customers
Points outstanding
350 M
₹ liability provisioned
Monthly accrual
125 M pts
on ₹250 Cr GMV
Monthly burn
98 M pts
burn rate 78.4%
Active campaigns
18
across 6 segments
Coupons live
24
incl. partner-funded
Cashback paid (MTD)
₹ 42 L
NBO uplift
+18%
vs control
Accrual vs Burn · 12 months (in M points)
Redemption channel mix (M pts)
Tier distribution
Silver
80K
53% of base
Gold
42K
28% of base
Platinum
22K
14.5% of base
Black
6K
4.5% of base