IGL Loyalty Platform
Rewards, Offers & Campaigns
IGL Rewards program, RFM-driven rule engine, offer & coupon catalog, customer portal redemption, AI-personalised campaigns and a partner marketplace — orchestrated across IGL Pay, POS and every customer surface.
150K customers · 4L active cards · 70K txns/day · ₹250 Cr monthly volume · 8 redemption partners live
Redemption KPIs
Pts redeemed (MTD)
98 M
Avg redemption value
₹ 120.50
Catalog SKUs
184
Active partners
8
+2 onboarding
Instant burn @ POS
71%
of total burn
Fulfilment SLA
99.4%
<30s for vouchers
Fraud blocks
62
rule + ML on burns
Catalog refresh
14 d
avg item TTL
Redemption mix
By category (M pts)
Fuel burn98 M
Voucher44 M
Partner29 M
Cashback18 M
Charity3 M
| SKU | Partner | Item | Points | Stock | Status |
|---|---|---|---|---|---|
| AMZN-500 | Amazon | Gift voucher ₹500 | 2000 | 8,420 | Active |
| BMS-250 | BookMyShow | Movie voucher ₹250 | 1100 | 3,120 | Active |
| FK-1000 | Flipkart | Voucher ₹1000 | 3950 | 6,800 | Active |
| ZMT-300 | Zomato | Voucher ₹300 | 1300 | 240 | Low stock |
| IGL-FUEL | IGL | Fuel credit ₹100 | 400 | 99,999 | Active |
| DONATE-PMNRF | PMNRF | Donation ₹100 | 400 | 99,999 | Active |
| MMT-2000 | MakeMyTrip | Travel voucher ₹2000 | 7800 | 1,820 | Active |
| BIGB-500 | BigBasket | Grocery voucher ₹500 | 2000 | 0 | Paused |
Recent redemptions
| Txn | Member | SKU | Points | Channel | Status | When |
|---|---|---|---|---|---|---|
| RDM-92041 | Rohit S. | AMZN-500 | 2000 | IGL Pay | Fulfilled | 12s ago |
| RDM-92040 | Anita V. | IGL-FUEL | 800 | POS · RO-DEL-471 | Burned at POS | 32s ago |
| RDM-92038 | Suresh P. | BMS-250 | 1100 | IGL Pay | Fulfilled | 1m ago |
| RDM-92036 | Priya M. | ZMT-300 | 1300 | Web | Pending | 2m ago |
| RDM-92034 | Ahmed K. | FK-1000 | 3950 | IGL Pay | Fulfilled | 4m ago |