IGL Loyalty Platform
Rewards, Offers & Campaigns
IGL Rewards program, RFM-driven rule engine, offer & coupon catalog, customer portal redemption, AI-personalised campaigns and a partner marketplace — orchestrated across IGL Pay, POS and every customer surface.
150K customers · 4L active cards · 70K txns/day · ₹250 Cr monthly volume · 8 redemption partners live
Offer & coupon management
Attach offers, coupons or rate-card rebates to any transaction — pre-auth (price modifier shown at swipe) or post-auth (cashback / Stars credited). Each offer carries its own validity, cap, eligibility and burn budget. Partner-funded offers route burn to the partner ledger automatically.
Live offers
7
8 total
Issued (lifetime)
124K
across all offers
Redemptions
38K
31% redemption
Burn (₹ MTD)
₹0.33 Cr
IGL + partner funded
Avg attach lift
+14.6%
basket size with offer
Offer catalog
Filter, A/B test, pause and clone offers. Pre-transaction offers surface at POS as price modifiers; post-transaction offers land as cashback / Stars / coupons in the customer's app.
| Offer | Type | Attach | Validity | Cap | Issued | Redeemed | Status | |
|---|---|---|---|---|---|---|---|---|
₹100 off on ₹2000 fuel OFR-FUEL10 · Retail · Tier Gold+ | Coupon | Pre-transaction | 2026-06-30 | 1 / customer / week | 18,000 | 4,600 | Live | |
2x lubes bundle save 12% OFR-LUBE2X · All Retail | Bundle | Pre-transaction | 2026-07-15 | 5,000 redemptions | 2,200 | 520 | Live | |
5% cashback on UPI fuel OFR-UPI5 · IGL Pay weekly | Cashback | Post-transaction | 2026-06-22 | ₹50 / txn · ₹200 / m | 28,000 | 17,600 | Live | |
Free car wash w/ ₹3000 fuel OFR-CAR1FREE · Metro · Retail | Free SKU | Post-transaction | 2026-08-31 | 1 / customer / month | 7,500 | 1,100 | Live | |
₹0.20/L fleet rebate OFR-FLEET020 · Fleet · Gold+ | Cashback | Post-transaction | Always-on | per rate-card | 1,100 | 1,100 | Live | |
Win-back 5% off OFR-WB60 · Dormant 60+ | Coupon | Pre-transaction | 2026-09-30 | ₹100 cap · 1-time | 7,000 | 1,400 | Live | |
Birthday ₹100 voucher OFR-BDAY · All KYC | Coupon | Both | Always-on | 1 / year | 60,000 | 11,500 | Live | |
IPL match-day 2x Stars OFR-IPL26 · All app users | Cashback | Post-transaction | 2026-04-01..2026-05-30 | match-days only | 0 | 0 | Scheduled |