IGL Loyalty Platform

Rewards, Offers & Campaigns

IGL Rewards program, RFM-driven rule engine, offer & coupon catalog, customer portal redemption, AI-personalised campaigns and a partner marketplace — orchestrated across IGL Pay, POS and every customer surface.

150K customers · 4L active cards · 70K txns/day · ₹250 Cr monthly volume · 8 redemption partners live

Loyalty rules engine

No-code DSL to express earn, burn, bonus, tier, cashback and offer rules. Each rule is scoped to a segment, triggered on a transaction or schedule, and applied pre- or post-authorisation. The same engine powers IGL Rewards, fleet rebates, aggregator slabs and surprise-and-delight.

Rules live

9 total

Hits / 24h

34,506

rule evaluations

RFM segments

Recency × Frequency × Monetary

Pre-txn rules

evaluated before auth

AI tuning

uplift +9.2% MoM

Active rules

Each rule = trigger (DSL) → reward → timing → eligibility (RFM). Pause / activate / clone from this console.

Rule	Type	Trigger (DSL)	Reward	Timing	RFM eligibility	Hits/24h	Conv.	Status
Fuel ≥ ₹2000 → 2x IGL Rewards RUL-001 · Retail · Active	Earn	`txn.amount ≥ 2000 AND product=Fuel`	2x base points	Post-transaction	`R≤30d · F≥4 · M≥5000`	18,420	64%	Live
Fleet ≥ 500 L/week → ₹0.20/L cashback RUL-002 · Fleet · Gold+	Cashback	`weekly_volume_L ≥ 500`	₹0.20 × litres → wallet	Scheduled	`weekly cycle`	412	89%	Live
Dormant 60d win-back coupon RUL-003 · Dormant 60+	Offer	`last_txn_ts > 60d`	5% off next fuel (cap ₹100)	Pre-transaction	`R>60d`	2,310	21%	Live
Lubes attach bonus RUL-004 · All Retail	Bonus	`basket contains SKU_LUBE_*`	+250 Stars	Post-transaction	`F≥2 · basket-affinity`	980	47%	Live
Birthday week 3x earn RUL-005 · All KYC	Earn	`current_week = birthday_week`	3x base points	Pre-transaction	`lifecycle event`	4,200	58%	Live
Aggregator quarterly rebate RUL-006 · Aggregator	Cashback	`quarterly_GMV ≥ threshold`	0.4 - 0.9% rebate slab	Scheduled	`quarterly cycle`	0	100%	Live
IGL Pay UPI weekend cashback RUL-007 · IGL Pay weekly users	Cashback	`rail=UPI AND day in [Sat,Sun]`	1% cashback (cap ₹50)	Post-transaction	`F≥3 weekly`	8,120	72%	Live
Tier upgrade — Silver → Gold RUL-008 · Silver members	Tier	`12m_spend ≥ ₹40,000`	Promote to Gold + 1000 Stars	Scheduled	`rolling 12m`	64	100%	Live
First-fill in app RUL-009 · New install	Bonus	`txn_count = 1 AND channel=App`	500 Stars + ₹50 coupon	Post-transaction	`F=1`	0	0%	Draft

Rule DSL — examples

The same DSL is exposed to business users via the drag-drop rule builder.

Fixed reward

when txn.amount >= 2000
  and txn.product in [PETROL, DIESEL]
  and customer.segment = "Retail"
  and customer.tier in [SILVER, GOLD, PLATINUM]
emit earn { points: 2 * base_points, reason: "Fuel ≥ ₹2000 promo" }

Variable / volume slab

schedule weekly on MONDAY 03:00
for fleet in customers where segment = "Fleet"
  let L = sum(txn.litres for week)
  let rate = slab(L, [[500, 0.10], [1000, 0.20], [2000, 0.30]])
emit cashback { wallet: fleet.wallet, amount: L * rate }