IGL
IGL Loyalty · Business walkthrough
Prepared for IGL leadership review

How a customer earns and spends IGL Stars at the forecourt

Three journeys cover almost every customer who drives into an IGL outlet — the prepaid Smart Card holder, the anonymous card or UPI payer, and the member who wants to pay with the points he has collected. Each one is described below in plain language, step by step, with the business value unlocked at every moment. The live device simulator demonstrates exactly these same three journeys on a real POS terminal and phone.

Where each step happens: Forecourt Payment Loyalty brain Customer
Illustration of the Smart Card loyalty earning journey at an IGL forecourt
Journey 1 · Existing wallet customer earns as he fuels
Journey 1

Smart Card loyalty earning

Existing wallet customer earns as he fuels

Arjun · IGL Smart Card prepaid customer
The problem today

Loyal prepaid customers keep fuelling with IGL but feel nothing extra for it — the relationship stays purely transactional.

What changes

Every fill silently earns Stars, printed on the slip and visible in the app before the customer drives away.

Flow diagram
Forecourt Payment Loyalty brain Customer
1
He fuels up — the amount arrives on its own
Pump & terminal
Bill
₹2,480
2
One tap of his IGL Smart Card pays
Customer
3
IGL decides the reward, live
Loyalty engine
Stars awarded
248
4
The reward is printed on his slip
Terminal & SMS
5
His balance grows before he starts the engine
IGL Smart Card app
New balance
15,068 Stars
  1. 1

    He fuels up — the amount arrives on its own

    Forecourt· Pump & terminal

    Arjun fills 40 litres of diesel. The pump sends ₹2,480 straight to the terminal, so the attendant never types a rupee figure.

    No keying errors, faster queue at the bay
    Bill₹2,480
    IGL POS terminal
    IGL POS
    He fuels up — the amount arrives on its own
    Bill
    ₹2,480
    POS terminal
  2. 2

    One tap of his IGL Smart Card pays

    Payment· Customer

    He taps the prepaid card he already funded and confirms with his PIN on a secure keypad. No cash, no change, no bank decline.

    Money already with IGL, near-100% approval
    IGL POS terminal
    IGL POS
    One tap of his IGL Smart Card pays
    POS terminal
  3. 3

    IGL decides the reward, live

    Loyalty brain· Loyalty engine

    In the same instant the loyalty engine asks: who is he, which tier, which fuel, which outlet, any campaign today? Arjun is Gold and spent over ₹2,000 — so 2× applies.

    Marketing changes reward rules in minutes, not releases
    Stars awarded248
    Loyalty engine
    Identify customer
    Apply tier & rules
    Post to ledger
    Stars awarded
    248
    Loyalty brain
  4. 4

    The reward is printed on his slip

    Customer· Terminal & SMS

    The charge slip shows both the payment and the Stars earned, and an SMS lands on his phone at the same moment.

    Reward is felt at the moment of purchase
    IGLIGL Smart Card
    The reward is printed on his slip
    Customer app
  5. 5

    His balance grows before he starts the engine

    Customer· IGL Smart Card app

    The app already shows 15,068 Stars and how close he is to the next tier — the reason he picks an IGL pump over the one across the road.

    Higher visit frequency and share of wallet
    New balance15,068 Stars
    IGLIGL Smart Card
    His balance grows before he starts the engine
    New balance
    15,068 Stars
    Customer app
Illustration of the General payment loyalty earning journey at an IGL forecourt
Journey 2 · An unknown card / UPI customer becomes a member
Journey 2

General payment loyalty earning

An unknown card / UPI customer becomes a member

Priya · first-time visitor paying by bank card
The problem today

The majority of forecourt customers pay by card or UPI and leave completely unknown — IGL cannot thank them, reach them or bring them back.

What changes

A mobile number captured at the pump turns an anonymous sale into a named, rewarded, contactable member in under a minute.

Flow diagram
Forecourt Payment Loyalty brain Customer
1
She pays the normal way
Customer
Bill
₹1,860
2
The sale clears — and normally the story ends here
Bank rails
3
The attendant asks for a mobile number
Terminal
Stars reserved
93
4
Her receipt becomes the invitation
Printed slip
5
Twenty seconds to become a member
IGL Smart Card app
6
She opens a wallet that isn't empty
Loyalty engine
Opening balance
93 Stars
  1. 1

    She pays the normal way

    Forecourt· Customer

    ₹1,860 of petrol, paid with her own bank card and PIN. IGL never forces anyone to sign up before they can buy fuel.

    Zero friction, no slowdown for non-members
    Bill₹1,860
    IGL POS terminal
    IGL POS
    She pays the normal way
    Bill
    ₹1,860
    POS terminal
  2. 2

    The sale clears — and normally the story ends here

    Payment· Bank rails

    The bank approves the sale on standard card rails. In the old world the customer now walks away unknown and unreachable.

    This is exactly the leak IGL is plugging
    IGL POS terminal
    IGL POS
    The sale clears — and normally the story ends here
    POS terminal
  3. 3

    The attendant asks for a mobile number

    Loyalty brain· Terminal

    One field is enough. IGL creates a loyalty identity on the spot and holds the 93 Stars for this exact bill against her number — even though she has no app yet.

    Identity captured at the pump, points tied to a real person
    Stars reserved93
    IGL POS terminal
    IGL POS
    The attendant asks for a mobile number
    Stars reserved
    93
    POS terminal
  4. 4

    Her receipt becomes the invitation

    Customer· Printed slip

    The slip prints a QR stamped with her number and this transaction: '93 Stars are waiting — scan to claim.' Every fuelling bay becomes an acquisition channel.

    Marketing reach for the price of a receipt
    IGL POS terminal
    IGL POS
    Her receipt becomes the invitation
    POS terminal
  5. 5

    Twenty seconds to become a member

    Customer· IGL Smart Card app

    The app opens already knowing who she is. Her number is pre-filled — she only confirms the OTP. No forms, no KYC wall, no plastic card in the post.

    Drop-off collapses, enrolment conversion multiplies
    IGLIGL Smart Card
    Twenty seconds to become a member
    Customer app
  6. 6

    She opens a wallet that isn't empty

    Customer· Loyalty engine

    IGL rewards the purchase she already made: 93 Stars credited and Silver tier unlocked with 1.5× on her next three fills.

    Second-visit intent created at first contact
    Opening balance93 Stars
    IGL POS terminal
    IGL POS
    She opens a wallet that isn't empty
    Opening balance
    93 Stars
    POS terminal
Illustration of the Loyalty redemption journey at an IGL forecourt
Journey 3 · A member pays for fuel with his points
Journey 3

Loyalty redemption

A member pays for fuel with his points

Arjun · Gold member with 15,068 Stars
The problem today

Points that cannot be spent easily become a dead liability on the books and a broken promise to the customer.

What changes

Points buy fuel at the pump in seconds, approved by the customer on his own phone, with a clean audit trail for finance.

Flow diagram
Forecourt Payment Loyalty brain Customer
1
Redeem sits right on the terminal menu
Attendant
2
Points become rupees in front of him
Terminal
Fuel value
₹1,200
3
He approves it on his own phone
IGL Smart Card app
4
The liability is burned and accounted for
Loyalty engine
Stars burned
4,800
5
Slip and app agree, to the point
Terminal & app
Balance left
10,268 Stars
  1. 1

    Redeem sits right on the terminal menu

    Forecourt· Attendant

    Points only feel real when they can be spent. 'Loyalty Redeem' is one tile next to Sale — no supervisor, no helpdesk call.

    Redemption made effortless = loyalty that feels real
    IGL POS terminal
    IGL POS
    Redeem sits right on the terminal menu
    POS terminal
  2. 2

    Points become rupees in front of him

    Payment· Terminal

    4,800 Stars convert to ₹1,200 of fuel at a clearly published rate, shown before he commits. No hidden maths.

    Trusted, transparent value per point
    Fuel value₹1,200
    IGL POS terminal
    IGL POS
    Points become rupees in front of him
    Fuel value
    ₹1,200
    POS terminal
  3. 3

    He approves it on his own phone

    Customer· IGL Smart Card app

    He scans a single-use QR locked to this pump, this amount and the next 90 seconds, sees exactly what will be burned, and confirms with his app PIN. The attendant never touches his phone.

    Removes the biggest source of loyalty leakage at forecourts
    IGLIGL Smart Card
    He approves it on his own phone
    Customer app
  4. 4

    The liability is burned and accounted for

    Loyalty brain· Loyalty engine

    The points are burned atomically with a voucher reference finance can reconcile. If the fuelling fails, the burn reverses automatically.

    Clean liability accounting and daily settlement
    Stars burned4,800
    Loyalty engine
    Identify customer
    Apply tier & rules
    Post to ledger
    Stars burned
    4,800
    Loyalty brain
  5. 5

    Slip and app agree, to the point

    Customer· Terminal & app

    ₹1,200 of fuel paid entirely with points he earned at IGL — printed slip and app balance matching in real time.

    One version of the truth, audit-ready across channels
    Balance left10,268 Stars
    IGLIGL Smart Card
    Slip and app agree, to the point
    Balance left
    10,268 Stars
    Customer app

What holds all three journeys together

The same loyalty engine sits behind every journey. Nothing changes on the payment rails and nothing new is asked of forecourt staff.

One reward brain

Tier, product, outlet and campaign rules are evaluated in the same instant the payment clears — and changed by marketing without a software release.

Proof in the customer's hand

Points earned or burned are printed on the charge slip, sent by SMS and reflected in the app, all matching to the point.

The receipt as a channel

A QR bound to the mobile number and the exact bill turns anonymous card and UPI sales into identified members.

Redemption people trust

Single-use QR, customer-approved on his own phone, atomic burn with reversal — liability that finance can reconcile daily.

Now see it running

The live simulator plays these same three journeys screen by screen on an Android POS terminal and the IGL Smart Card app — with narration, printed slips and real-time balances.

Open the live simulator