IGL Loyalty Platform
Rewards, Offers & Campaigns
IGL Rewards program, RFM-driven rule engine, offer & coupon catalog, customer portal redemption, AI-personalised campaigns and a partner marketplace — orchestrated across IGL Pay, POS and every customer surface.
150K customers · 4L active cards · 70K txns/day · ₹250 Cr monthly volume · 8 redemption partners live
Cashback KPIs
Paid MTD
₹ 42 L
Eligible members
118 K
Avg cashback / customer
₹ 35
Live rules
8
Partner-funded share
38%
ROI (incremental spend)
3.4×
Fraud block rate
0.7%
Settlement SLA
100%
T+1 to wallet
6-month payout trend (₹ Cr)
Cashback rules
| Rule | Trigger | Cap | Funded by | Earn |
|---|---|---|---|---|
| IGL Pay UPI 1% | UPI scan-pay at IGL | ₹50/txn · ₹500/mo | IGL | Instant |
| Saarthi 5% Co-brand | ICICI Saarthi at IGL | ₹250/mo | ICICI | T+1 |
| Prime tier 2× cashback | IGL Pay Prime members | ₹1000/mo | IGL | Instant |
| Power 95 boost | Power 95 ≥ ₹1500 | ₹100/txn | IGL Marketing | Instant |
| Fleet diesel 0.5% | Fleet B2B diesel | Unlimited | IGL B2B | Monthly statement |
Recent payouts
| Payout | Member | Rule | Amount | Channel | Status | When |
|---|---|---|---|---|---|---|
| CBK-820411 | Rohit Sharma | IGL Pay UPI 1% | ₹ 50 | Wallet | Paid | 12s ago |
| CBK-820410 | Anita Verma | Saarthi 5% | ₹ 248 | Card statement | Scheduled | 1m ago |
| CBK-820408 | Ahmed Khan | Prime 2× | ₹ 120 | Wallet | Paid | 2m ago |
| CBK-820406 | Suresh Patil | Power 95 boost | ₹ 100 | Wallet | Paid | 4m ago |
| CBK-820404 | Fleet RLP-1208 | Fleet diesel 0.5% | ₹ 4,820 | B2B statement | Scheduled | 8m ago |