IGL Loyalty Platform
Rewards, Offers & Campaigns
IGL Rewards program, RFM-driven rule engine, offer & coupon catalog, customer portal redemption, AI-personalised campaigns and a partner marketplace — orchestrated across IGL Pay, POS and every customer surface.
150K customers · 4L active cards · 70K txns/day · ₹250 Cr monthly volume · 8 redemption partners live
Programs catalog
Live loyalty programs, co-brand and B2B variants. Each maps to dedicated earn/burn rules in the Loyalty Engine.
| Program | Scope | Members | Earn rule | Redemption | Partners | Status |
|---|---|---|---|---|---|---|
| IGL Rewards | Retail customer · all fuels | 128 K | 1 pt / ₹2 fuel | 0.25 ₹ / pt | 18 | Live |
| IGL Smartcard Plus | Fleet B2B | 22 K | 1.5 pt / ₹2 diesel | Statement credit | 6 | Live |
| IGL Pay Prime | App premium tier | 8 K | 2× points + cashback | Instant burn | 24 | Beta |
| Saarthi Co-brand | ICICI co-brand card | 14 K | Network + IGL combined | Voucher catalog | 32 | Live |
Tier benefits matrix
Silver
Tier0 – 5,000 pts
- 1× points
- Basic offers
- Welcome ₹100 cashback
Gold
Tier5K – 25K pts
- 1.25× points
- Birthday bonus
- Priority customer care
Platinum
Tier25K – 100K pts
- 1.5× points
- Free road-side assist
- Lounge offers
Black
Tier100K+ pts
- 2× points
- Concierge
- Partner upgrades
- Annual gift
Earn / Burn rules
Accrual
- • Fuel (MS/HSD/CNG): 1 pt per ₹2 — tier multiplier applies
- • Lube / Convenience: 2 pt per ₹1
- • Partner spend: as per partner contract (Amazon, Swiggy, ICICI…)
- • Bonus campaigns: configurable rule engine
- • Referral: 500 pts on first activation of referee
Burn
- • 1 pt = ₹0.25 at IGL fuel pump (instant burn at POS)
- • Catalog vouchers (Amazon, BookMyShow, Flipkart) — 1 pt = ₹0.30
- • Partner burn: per partner contract
- • Charity donations — full pt value, tax receipt
- • Expiry: 36 months sliding, with 30/15/7 day reminder